Limca, Coca-Cola India’s homegrown heritage brand, proudly announces the 33rd edition of India’s longest-running record and reference book, Limca Book of Records. Continuing its theme of ‘India at her Best’, the 2024 edition is a veritable chronicle of the country’s achievements in 2023 and those that have stood steadfast over the years.
The book, a pioneering archive of Indian records, showcases the best Indian real-life stories of perseverance, patience, and performances. It covers India’s headlining achievements, from the Asian Games 2022 performance to the newly designed Sansad Bhavan, celebrating India’s achievements.
In 2023, India achieved significant success in sports, winning over 100 medals at the Asian Games 2022 and a historic gold medal in the men’s javelin throw at the IAAF World Athletics Championships. The country also showcased master strokes such as the largest flower carpet, the world’s youngest swimmer, the largest all-woman moving pyramid on motorcycles, the country’s first solar probe, Aditya-L1, and the first cloned cow, making 2023 a remarkable year for India. Ruchira Bhattacharya, Senior Director, Marketing – Hydration, Sports and Tea Category, India and South-West Asia Operating Unit at The Coca-Cola Company said, “I must also take this opportunity to congratulate the Limca Book of Records team for bestowing this iconic list of accomplishments for time immemorial.”
