Coca-Cola India’s homegrown heritage brand Limca, India’s favorite lemony flavored drink, has launched its exciting new campaign, #TravelWithLimca. Launching Triptii Dimri as the Limca girl, the campaign is built on the idea that there is a whole world waiting to be discovered right in our neighborhoods. The #TravelWithLimca campaign encourages people to discover new hotspots within their cities.
The campaign film, created by Studio X, follows Triptii Dimri on a bus ride through the city, enjoying Limca as a thirst quencher. The film captures her happiness and excitement as she explores the city, showcasing the brand’s commitment to quality and innovation.
Triptii embarks on a captivating journey through her city, discovering hidden gems like markets and street snack shops, fueled by the refreshing Limca, thereby inspiring consumers to explore the city with a zesty Limca. Triptii Dimri expressed her excitement about joining the Limca family, she said, “Together with Limca, I look forward to embarking on this exciting journey of discovery.” Limca is running a promotional offer until June 30th, allowing consumers to win travel vouchers and access to travel-related content by scanning their Limca bottle and visiting www.travelwithlimca.coke2home.com
