Luminous Power Technologies has strengthened its partnership with Rajasthan Royals as the Title Partner for the 18th season of India’s T-20 Premier League, reinforcing its commitment to nationwide solar adoption. The event saw RR players Sanju Samson, Nitish Rana, and Tushar Deshpande, alongside Luminous leadership, unveil cutting-edge solar and advanced energy solutions, including the EVO Inverter Series, ZELIO S Inverter Series, EON Topcon Solar Panels, and the industry-first AmpBox gel battery technology—designed for superior efficiency and durability in extreme Indian weather.
Luminous also launched a 360-degree marketing campaign to establish itself as “India’s Solar Expert,” addressing cost and trust concerns through digital outreach, on-ground activations, and media engagement. The company’s #PinkPromise initiative will power six homes in the Sambhar region for every six-hit in an upcoming match, symbolized by a special all-pink jersey.
With rising electricity costs, Guwahati is emerging as a key market for solar energy solutions. Luminous’ expansion and aggressive marketing are expected to accelerate rooftop solar adoption among businesses and homeowners, driving sustainable energy adoption in the region. Luminous CEO Preeti Bajaj emphasized the impact of sports in sustainability, while Rajasthan Royals CEO Jake Lush McCrum highlighted the collaboration’s role in driving clean energy awareness. Through innovation and strategic partnerships, Luminous aims to lead India’s solar transition.
