Mahindra & Mahindra Ltd., a leading SUV manufacturer, has launched the Thar ROXX, setting a new standard in the premium SUV segment. Priced from ₹12.99 Lakh, the Thar ROXX combines robust off-road prowess with luxurious features, redefining the SUV landscape.
Built on Mahindra’s new M_GLYDE platform, the Thar ROXX offers a smooth ride and precise handling. It features dynamic engine options, including the G20 TGDI mStallion and D22 mHawk, delivering torque up to 380 Nm. Advanced safety is ensured with 35+ features and Level 2 ADAS.Engineered to excel in extreme conditions, the Thar ROXX boasts India’s first Crawl Smart Assist and IntelliTurn for superior off-road maneuverability. Luxurious amenities include a panoramic Skyroof™, Harman Kardon 9-speaker system, twin HD screens, and ventilated seats.
Mr. Veejay Nakra, President – Automotive Division, emphasized, “Thar ROXX is ‘THE’ SUV, combining design, luxury, and unparalleled off-road capability.”Bookings open on October 3, 2024, with deliveries beginning this Dussehra. With its bold design and cutting-edge technology, the Thar ROXX is poised to dominate the SUV market, aiming for the No. 1 spot in the >₹12.5 Lakh segment.
