Mosquito Menace: Goodknight survey reveals sleep disruptions across East India

A recent survey by Goodknight, a prominent household insecticide brand under Godrej Consumer Products Ltd, has uncovered that 55% of Indians suffer from disturbed sleep due to mosquito bites and their annoying buzzing sounds. The survey, titled ‘One Mosquito, Countless Threats,’ was conducted by YouGov and sheds light on the pressing issue of sleep disruption nationwide.

Among the findings, 49% of children reported sleep disturbances linked to mosquitoes, with West India leading at 61%. In East India, including states like Assam, West Bengal, Bihar, and Odisha, 50% of respondents also cited similar concerns, showcasing the widespread impact of the mosquito problem.

In Guwahati, residents are increasingly frustrated as unseasonal rains create ideal breeding conditions for mosquitoes. Many are investing in various mosquito repellent solutions but continue to face sleepless nights, affecting their overall well-being.To combat this issue, Goodknight is introducing its new Flash liquid vaporizer, featuring the innovative Renofluthrin molecule, which is claimed to be twice as effective as existing products. As the mosquito menace grows, effective solutions and heightened awareness become essential for a restful night across the region.

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