A 15-day Entrepreneurship Development Program (EDP) by the National Institute for Entrepreneurship and Small Business Development (NIESBUD) has turned around the fortunes of Gummadi Siva Narayana, a budding entrepreneur from Krishna District, Andhra Pradesh. Struggling with unclear business strategies and limited market reach, Narayana found clarity and direction through the structured training offered by NIESBUD.
The program covered key aspects such as digital marketing, consumer behavior, branding, and business planning. Armed with this newfound knowledge, Narayana launched VijayaSai Services, a rural enterprise focused on organic jaggery, turmeric, and other homegrown products. With a sharpened focus on quality and trust, the business quickly expanded into a growing venture with a dedicated team of five.
Today, VijayaSai Services is gaining national recognition, including a spot at Startup Mahakumbh 2025 in New Delhi—an achievement that underscores how structured guidance can unlock rural potential. In Guwahati, where the demand for organic and natural products continues to grow, such stories inspire local entrepreneurs to seek professional training. With increasing awareness and market interest in sustainable products, Guwahati’s traders are keenly observing emerging brands like VijayaSai Services for future collaborations and sourcing opportunities.
