Oakley, a leading global sports performance eyewear brand, has launched the latest installment of its inspiring campaign, ‘Be Who You Are’. Fronting the campaign is none other than Rohit Sharma, to whose tune, 1.4billion hearts beat, as he leads India into its fourth World Cup title quest. This also marks Rohit Sharma’s 5th year of association with Oakley, strengthening the brand’s commitment to supporting athletes to play at the highest level and be their true, authentic selves.
The new ad celebrates the authenticity, passion, and self-belief of an athlete’s journey, with Rohit leading the narrative on behalf of Oakley. The ad features the “HITMAN” in his prime, inspiring future athletes to trust their inner voice and pursue excellence. Rohit’s iconic presence is depicted in various scenarios, motivating athletes to achieve their goals.
The campaign aims to connect with the target audience and encapsulate Oakley’s mission to elevate sports and active lifestyle in India. In the latest campaign, Rohit is seen sporting the brand’s newly launched eyewear – Sphaera and Bisphaera with an extended field of view. Rohit Sharma shared “Teaming up with Oakley, our goal was to bring alive the message, that it’s not just about chasing victories on the field for an athlete, but about conquering any terrain, in any arena, and any sport, simply by being true to themselves.”
