Organic India, a pioneer in the organic food sector under Tata Consumer Products Limited, celebrated Kisan Diwas with a tribute to its 2,000+ organic farmers who have partnered with the brand over two decades. The campaign, themed “Kudrat ki Suddhta, Aapke Haathon Mein,” highlights the brand’s commitment to purity, sustainability, and empowering farmers across 8,500 acres of farmland.
A new campaign film showcases the meticulous journey of organic products, from soil preparation to the careful selection of high-quality herbs, symbolizing trust and authenticity. Puneet Das, President of Packaged Beverages, India & South Asia, Tata Consumer Products, said, “This Kisan Diwas, we honor the resilience and spirit of our farmers, who bring nature’s best to homes worldwide. Together, we are nurturing growth and sowing the seeds of empowerment.”
In Guwahati, Organic India has witnessed growing demand as consumers increasingly prioritize organic and sustainable products. With its focus on health and authenticity, the brand’s offerings have gained traction in the city’s markets, becoming a preferred choice for quality-conscious buyers.
