Oriflame, the Swedish wellbeing brand, has appointed Edyta Kurek as its first female head in India, marking a strategic shift towards empowering the next generation through sustainable wellbeing and financial independence. At a recent seminar at the Jio Centre in Mumbai, attended by over 1,200 brand partners, Oriflame celebrated the success of its social selling model.
This model promotes micro-entrepreneurship, offering skills and training to address unemployment and income disparity. “Our social selling model empowers individuals to achieve both wellbeing and financial freedom,” stated Edyta Kurek, Senior Vice President and Head of India and Indonesia. “We provide the necessary tools and training, fostering a startup culture among the youth.”
Oriflame’s sustainability efforts are a cornerstone of its operations. The company has used 100% renewable electricity worldwide since 2018 and was awarded the IFCA Star Award in 2023 for innovative packaging. Recognized as one of Europe’s Climate Leaders by the Financial Times and Statista, Oriflame aligns its products with environmental and consumer wellbeing.
