Oriflame, the leading Swedish beauty brand with a global presence, has announced India its being one of the top-priority market. Building on its current success, the premier cosmetic brand aims to on-board 1 million brand partners within the next five years (2029), thereby promoting micro-entrepreneurship and nurturing a dynamic start-up culture across the country. This ambitious target aligns perfectly with India’s growth trajectory and the Government of India’s emphasis on employment generation and self-reliance.
Oriflame fosters an entrepreneurial spirit by empowering individuals to become brand partners, instilling ethical values, and providing flexibility in work schedules. This approach fosters a fulfilling career, prioritizing social and mental well-being, and paving the way for financial independence. Edyta Kurek, Senior Vice President and Head of India and Indonesia, Oriflame, stated, “India is a key market for Oriflame, and we are immensely grateful for the love and trust from our Indian consumers.”
Oriflame is focusing on ‘Made in India’ and ‘Make in India’ initiatives by establishing research and development capabilities in India, producing products with Swedish quality and innovation, adhering to global standards and European safety regulations.
