Piramal Pharma Limited’s Consumer Products Division (CPD) has introduced a groundbreaking digital campaign for ‘Polycrol,’ its esteemed antacid brand, featuring actor Jisshu Sengupta as its brand ambassador. This collaboration marks a significant step in Polycrol’s mission to redefine the discourse around digestive wellness.
With over four decades of legacy, Polycrol has earned the trust of millions, emerging as the go-to solution for swift and enduring relief from acidity. Positioned as one of India’s top liquid antacid brands and among the top 3 in Eastern India, including West Bengal, Assam, and Odisha, Polycrol also offers chewable tablets for convenience.
The campaign narrative portrays Jisshu Sengupta as a corporate professional facing acidity issues due to his hectic lifestyle, resonating with audiences dealing with similar challenges. Emphasizing Polycrol’s rapid action formula, providing relief in 10 seconds, and its superior Acid Neutralizing Potential for long-lasting comfort, the campaign positions Polycrol as a dependable ally for individuals on-the-go.Nitish Bajaj, CEO of Piramal Consumer Products Division, expressed excitement about the partnership, citing Jisshu Sengupta’s regional popularity and alignment with Polycrol’s values. Jisshu Sengupta, Indian actor and producer, highlighted his enthusiasm for representing Polycrol, praising the brand’s commitment to digestive wellness.
