PNB Housing Finance Ltd. and Aadhar Housing Finance Ltd. have marked a significant milestone by launching their first-ever branch in Guwahati, Assam. This expansion aligns with the government’s ‘Housing for All’ mission and aims to improve financial inclusion through affordable housing solutions in the North East.
The newly inaugurated branch will provide customized housing finance products to meet the region’s needs, with a focus on bridging the gap in home financing. Both companies are committed to driving the success of the Pradhan Mantri Awas Yojana (PMAY) in this underserved region.
“We are excited to expand in Guwahati, marking the beginning of our efforts to make affordable housing accessible to the people of the North East,” said Girish Kousgi, MD & CEO of PNB Housing Finance. Rishi Anand, MD & CEO of Aadhar Housing Finance, highlighted their commitment to offering homeownership solutions for the lower-income segments.
In Guwahati, the expansion is poised to address the growing demand for affordable housing, especially in a city with a rapidly developing economy. With this increased access to home loans, local real estate markets are expected to witness greater activity and growth, benefiting both the community and the broader region.