Shopsy by Flipkart is ushering in a brighter Diwali for families with its Big Diwali Sale, running until October 29, 2024. The platform has reported a remarkable 81% surge in customer engagement and a 2.8x increase in transactions, with over 2,800 small towns participating in the festive shopping spree. The sale features an extensive portfolio of over 2 million products tailored to diverse regional festivities, providing discounts of up to 50% on categories like fashion, home decor, and gifting.
In Guwahati, local shoppers are keenly responding to the festive offers, as the demand for traditional items and decorations surges. The city’s vibrant market is buzzing with activity, reflecting a growing inclination toward online shopping for festival essentials, thanks to Shopsy’s competitive pricing and extensive product range.
Prathyusha Agarwal, Business Head of Shopsy, emphasizes that India’s rich festive calendar shapes shopping trends, predicting a 20% year-on-year growth in the e-commerce sector this season. As families prepare for celebrations like Dhanteras and Bhai Dooj, Shopsy remains committed to offering curated deals, ensuring that every celebration is met with enthusiasm and joy.
