Shopsy by Flipkart, one of India’s fastest-growing hyper-value e-commerce platforms, has launched the eighth edition of the Grand Shopsy Mela (GSM). Running from March 1 to 9, this digital shopping festival promises affordability with over 10 lakh products priced under ₹149 across categories like fashion, home, electronics, and kitchen essentials.
With the theme ‘Shopping MelaSabseBada, Prices SabseChote,’ GSM recreates the spirit of traditional Indian fairs in an engaging online format. Key attractions include Grand Jhatpat Deals starting at Re 1, Grand Jackpot Deals, and the Sabse Chhota Price Zone featuring products under ₹99. The event has consistently seen a threefold surge in customer demand, positioning Shopsy as a go-to platform for budget-conscious shoppers, particularly from Tier 2, 3, and 4 cities.
Guwahati, a major commercial hub in the Northeast, is witnessing high engagement, with shoppers actively purchasing fashion, beauty, and home essentials. Local sellers are capitalizing on the mela-themed promotions, reaching a broader audience through Shopsy’s extensive network. The affordability factor is drawing more digital-savvy buyers, reinforcing Shopsy’s growing influence in emerging markets. Prathyusha Agarwal, Business Head of Shopsy, emphasized the event’s significance, stating, “For our shoppers in Bharat, a sale is an event, but a mela is a vibe. This edition enhances the experience with gamified shopping features, real-time deals, and an expanded product range under ₹500, making e-commerce more inclusive and exciting.”
