Shriram Finance Ltd. has launched an inspiring new brand campaign, #TogetherWeSoar, with cricket legend Rahul Dravid as the face of the initiative. The campaign highlights Shriram Finance’s commitment to helping individuals and businesses overcome challenges through strong partnerships. Dravid, known for his leadership and resilience, perfectly embodies the brand’s values of teamwork and perseverance, making this campaign resonate deeply with aspiring Indians.
Adding further emotional depth, renowned actor Naseeruddin Shah lends his powerful voice to the Hindi version, while regional versions in languages like Tamil and Telugu feature lyrics by celebrated lyricists such as K.S. Chandrabose and Madhan Karky. With a nationwide 360-degree media strategy, including digital, TV, print, and Pro Kabaddi League broadcasts, the campaign is set to capture widespread attention.
In Guwahati, where financial services are playing an increasingly important role in the growth of small businesses and individuals, the #TogetherWeSoar campaign is likely to strike a chord. With the region’s growing entrepreneurial spirit, residents are turning to Shriram Finance for reliable financial solutions. This campaign’s emphasis on empowering individuals aligns well with the aspirations of Guwahati’s expanding middle class, making it a perfect fit for the market.
