Škoda Auto India has announced ‘Kylaq’ as the name for its new compact SUV, a significant milestone achieved through the innovative ‘Name Your Škoda’ campaign. This initiative, which attracted over 200,000 entries, reflects a robust engagement from the Indian market, aligning with Škoda’s tradition of naming SUVs with a ‘K’ to ‘Q’ format.
The name Kylaq, derived from Sanskrit for crystal and inspired by Mt. Kailash, was selected from a shortlist of ten finalists based on public votes. This move not only highlights Škoda’s commitment to involving customers in key brand decisions but also positions the Kylaq as a symbol of clarity and innovation. The winning participant will receive the first vehicle off the production line in 2025, while ten others will enjoy an exclusive trip to Prague.
In Guwahati, the announcement has sparked considerable interest in the local automotive market. As a key city for Škoda’s expansion in Assam, Guwahati’s response underscores the growing demand for compact SUVs, reflecting broader trends across the Northeast. The Kylaq’s anticipated launch is expected to bolster Škoda’s market presence, leveraging local enthusiasm and consumer engagement.
