Škoda Auto India is spearheading a new era of growth in the country’s automotive industry. With a suite of pioneering customer engagement initiatives, the company is making waves in the digital landscape.Leading the charge is the ‘Name Your Škoda’ campaign, which has seen an astounding 1,50,000 name suggestions pouring in for the brand’s upcoming compact SUV. This innovative campaign, rooted in Škoda’s tradition of naming SUVs, has captivated enthusiasts nationwide.
In a testament to its digital prowess, Škoda recently hosted its inaugural 24-hour online sales event on March 24, 2024, marking 24 years since its inception in India. The result? A staggering 709 car bookings within the span of a single day. Such unprecedented success underscores Škoda’s commitment to leveraging digital channels to enhance customer experiences.
Adding to its digital arsenal is the launch of ‘Škoda Gearheads’, an exclusive NFT-driven community tailored for automobile aficionados. This initiative aims to foster a vibrant network of enthusiasts, offering them unique privileges and access to insider insights. Petr Janeba, Brand Director, Škoda Auto India, emphasized the company’s dedication to staying ahead in the ever-evolving digital landscape. With the imminent launch of its highly anticipated compact SUV, Škoda Auto India is poised to continue its trajectory of innovation and customer-centricity in the Indian market.
