Soch, a leading brand in evening and occasion wear, has officially launched its first-ever store in Guwahati, marking its debut in Assam. Located at GS Road, the 1150 square feet store presents a curated selection of the brand’s latest collections, including the newly launched Festive and Wedding wardrobe collections, which seamlessly blend contemporary styles with traditional craftsmanship.
The opening of this store is a key part of Soch’s strategic expansion across India, with a focus on capturing the growing demand for premium ethnic wear in the northeastern region. The brand, which already operates over 175 stores across 70 cities, is excited to bring its diverse offerings of sarees, lehengas, kurtas, and fusion wear to Guwahati’s vibrant fashion market. “Soch’s trusted customer base and broad range of stylish ethnic wear position us well to tap into the promising Guwahati market,” said Vinay Chatlani, CEO and Co-founder of Soch Apparels Pvt Ltd.
Guwahati presents a promising opportunity due to its growing urban population and increasing demand for high-quality ethnic fashion. The store is expected to cater to the city’s discerning shoppers, further establishing Soch as a top destination for fashion-conscious women in the region.
