Sprite, India’s favourite lemon and lime-flavored beverage, is back with ‘Joke in a Bottle’, following the resounding success of its inaugural season. Sprite is launching a new campaign, ‘Scan Karo, Joke Suno, Thand Rakho!’, to become the ultimate heat hack for this season. The campaign will feature comedic content in 9+ regional languages, covering topics like exams, college, relationships, and food. Sprite is a cool brand that fits well in today’s fast-paced world, providing a refreshing escape for youngsters.
Sprite has partnered with Kommune to create a ‘Joke in a Bottle’ campaign, featuring India’s top 14 comedians along with one of the country’s biggest entertainers Kapil Sharma. The pan-India and regional initiative will feature over 500 jokes in nine languages, available to consumers through a QR code scan on their WhatsApp.
Tish Condeno, Senior category director, sparkling flavours, Coca-Cola India and South-West Asia, said, “We are thrilled to bring back Sprite’s Joke in a Bottle campaign, following the outstanding response from last year.” The campaign promises an unparalleled experience of laughter, with the jokes crafted in nine languages. The campaign aims to dominate the comedy landscape and provide a unique and entertaining experience for consumers.
