super.money has teamed up with Utkarsh Small Finance Bank to launch the world’s first UPI-enabled credit card, superCard, a revolutionary addition to the credit market. This co-branded credit card, unveiled at the Global Fintech Fest 2024, integrates UPI functionality with a secured credit card on the RuPay network. It features credit limits ranging from Rs 90 to Rs 9 lakh, making it accessible to a diverse customer base.
The superCard allows users to obtain a credit card with a minimum deposit of Rs 100, which earns attractive interest. This approach provides a low entry point into the credit ecosystem while also allowing users to build their credit profile. Cardholders can enjoy rewards such as lifetime access to superUPI, 5% off on Myntra, 3% off on Cleartrip, 2% off on Flipkart, and 0.5% cashback on all eligible transactions.
In Guwahati, the introduction of superCard is expected to drive significant growth in credit card adoption. With an increasing shift towards digital payments in the region, the card’s UPI integration offers a convenient and inclusive financial solution for local consumers, potentially boosting the credit card user base.Govind Singh, MD & CEO of Utkarsh Small Finance Bank, highlighted the card’s role in enhancing financial inclusion, while Prakash Sikaria, Founder & CEO of super.money, emphasized its impact on democratizing access to credit.
