Tata Tea Gold, a premium blend combining the rich fullness of valley-grown Assam tea with the irresistible aroma of highland long leaves, is set to strengthen Tata Tea’s presence in Eastern India’s growing premium tea segment. Crafted by Tata Tea’s master blenders, this offering caters to discerning consumers who seek both taste and aroma in their daily cup.
Priced at ₹300 for a 500-gram pack, Tata Tea Gold positions itself as a luxurious yet accessible choice for tea lovers. With a focus on quality, the brand aims to tap into the region’s evolving preference for premium teas, offering an ideal beverage for a refreshing start to the day or a revitalizing break during work hours.
In Guwahati, a major center for tea trade and consumption, Tata Tea Gold’s introduction is expected to boost demand for high-end blends. Given Assam’s dominance in the tea industry, local consumers are inclined toward superior quality teas. The blend’s unique combination of strong valley-grown teas and aromatic long leaves is likely to resonate well with Guwahati’s tea enthusiasts, reinforcing the city’s reputation as a key market for premium tea.
