Tata Tea Gold VitaCare has unveiled an innovative print campaign aimed at raising awareness about vitamin D deficiency in India, coinciding with World Vitamin D Day. A 2021 study published in the Journal of Nutritional Science revealed that approximately 70% of the Indian population suffers from this deficiency, emphasizing the urgent need for accessible wellness solutions.
The campaign features a unique acrylic mirror advertisement and a digital augmented reality (AR) face test, designed to engage consumers and highlight the importance of vitamin intake. Tata Tea Gold VitaCare offers a convenient way for individuals to boost their vitamin levels, providing 30% of the daily recommended intake of vitamins D, B12, B6, and B9 with just two cups of tea.
Mr. Puneet Das, President of Packaged Beverages at Tata Consumer Products, noted, “Our focus is on delivering wellness through delicious beverages that seamlessly fit into daily routines.” In Guwahati, growing health consciousness is prompting consumers to seek nutritional products that cater to their lifestyles. This campaign is set to resonate with health-aware individuals in the region, further promoting the significance of adequate vitamin D intake in daily life.
