Tata Tea Jaago Re has launched its innovative AI-powered campaign, ‘Har Green Action Se Farak Padega,’ to inspire individuals to take small, actionable steps in their daily lives to combat climate change. The initiative, built on Google Cloud’s AI suite, allows consumers to upload pictures of their “green actions” via a WhatsApp-based tool, offering immediate feedback on the positive impact of their efforts. Actions like using a lid while cooking or taking public transport are tracked and validated using advanced image recognition, creating an interactive and motivating experience.
The campaign’s aim is to combat the apathy often felt toward climate change by showing how small, individual actions collectively contribute to larger environmental benefits. For every 10 green actions completed, Tata Tea will plant a tree, further strengthening the initiative’s impact.
In Guwahati, the market shows increasing interest in sustainability, with a growing number of consumers keen to adopt green practices. The Jaago Re campaign resonates strongly with the city’s eco-conscious population, reflecting an upward trend in demand for environmentally responsible products and initiatives. As consumers become more aware of their environmental footprint, campaigns like Jaago Re are poised to capture their attention and drive change. Puneet Das, President of Tata Consumer Products, emphasized the importance of collective action, saying, “Small daily actions can make a significant difference, and this campaign is all about empowering individuals to contribute to a greener future.”
