Tata Consumer Products has launched Tata Tea Premium Care in North India, offering a blend that combines the bold taste of tea with the natural goodness of five time-tested ingredients—Tulsi, Ginger, Elaichi, Brahmi, and Mulethi. The company aims to elevate everyday tea rituals by providing both flavor and wellness in every sip.
Each ingredient in the new blend is known for its health benefits: Tulsi for immunity, Ginger for cold and cough relief, Brahmi for memory enhancement, Cardamom for digestion, and Mulethi for soothing sore throats. Priced at Rs160 for a 250g pack, the tea is available in retail stores and e-commerce platforms across North India and Uttar Pradesh.
The launch is expected to impact tea markets beyond North India, including Guwahati, a key hub for tea consumption. Assam, known for its premium tea production, has a diverse consumer base that appreciates high-quality blends.
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