Tata Tea Premium is marking this Independence Day with a unique initiative under its #DeshKaGarv campaign, celebrating India’s post-independence achievements through regional art. The brand has launched a limited-edition #DeshKaGarv collection in partnership with The Plated Project, featuring art inspired by significant historical events like Punjab’s Green Revolution and Delhi’s 1982 Asian Games.
This exclusive collection, available at www.indiakichai.com, showcases regional art forms such as Odisha’s Pattachitra and Madhya Pradesh’s Gond Art, capturing India’s diverse cultural heritage. Each set reflects pivotal moments in the country’s journey since independence.
In alignment with Tata Tea Premium’s commitment to social responsibility, 100% of the proceeds from the sale will be directed towards sponsoring meals for underprivileged children, in collaboration with The Plated Project.Puneet Das, President – Packaged Beverages (India and South Asia) at Tata Consumer Products, emphasized the campaign’s dual focus on celebrating national pride and making a tangible impact. Chitresh Sinha from The Plated Project praised the collaboration, highlighting its shared goal of creating meaningful change through art.
