Tata Consumer Products Limited (TCPL) has expanded its premium tea portfolio with the launch of Tata Tea Premium Care, a wellness-focused blend infused with Tulsi, Ginger, Brahmi, Elaichi, and Mulethi. The new offering aims to cater to evolving consumer preferences for taste and health benefits in their daily cup of tea.
With India’s growing demand for wellness products, TCPL is strategically positioning Tata Tea Premium Care as a superior blend for consumers who enjoy strong chai while seeking natural ingredients. “With this extension, we are reinforcing our commitment to providing purposeful and high-quality beverage choices,” said Puneet Das, President – Packaged Beverages (India & South Asia), TCPL.
The brand is leveraging an innovative print campaign across key markets to drive awareness, featuring a unique ad design shaped like the Tata Tea Premium Care pack. In Guwahati, a crucial market for premium tea, retailers expect strong traction for the product. Assam’s tea culture and the city’s increasing interest in health-conscious options make it a strategic location for TCPL’s expansion. Consumers are likely to embrace this new blend as a balance of tradition and wellness.
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