Tetley Green Tea Immune, one of the leading green tea brands in India, has released a compelling sequel to their last year’s successful campaign #everyBODYcan. This campaign continues the important conversation of looking beyond ‘surface-level’ fitness initiated earlier and takes on the endearing yet unwarranted nicknames given to people of various body types, based on how they look.
Tetley’s new campaign, ‘I am more than my nickname’, encourages people to embrace their abilities and fitness beyond their physical appearance. The campaign emphasizes that a name doesn’t define one’s abilities, and Tetley’s film aims to help women realize their inner potential while considering both internal and external fitness.
We have a habit of giving seemingly ‘adorable’ nicknames to kids based on their physical appearance such as ‘Golu’, ‘Ladoo’ etc. The empowering film from Tetley, follows a woman named ‘Golu’ who overcomes her nickname and proving that everybody can achieve greatness. The film ends with a rallying battle cry from women of all body types, stating “My Body Can, Your Body Can, Every Body Can,” highlighting that they are more than their nicknames and appearances. Puneet Das, President – Packaged Beverages (India and South Asia), Tata Consumer Products said, “This campaign yet again urges people to look beyond the body types/ surface level fitness and believe in themselves by focusing on feeling fit from inside out.”
