Navratna, the flagship ayurvedic cool oil brand from Emami Ltd, is set to revolutionize its summer marketing with the comedic talents of Kapil Sharma and his ensemble. This strategic move aims to infuse Navratna’s stress-relief proposition with a dose of humor, resonating with consumers seeking respite from the sweltering heat.
The campaign, dubbed “Thandak Ka Badshah, Raahat Ka Raja,” features Sharma alongside Kiku Sharda, Gaurav Gera, and Sumona Chakravarti in a series of television commercials and digital content. The collaboration underscores Navratna’s commitment to addressing everyday stressors with a touch of entertainment, promising a “thanda thanda cool cool” experience with every use. Harsha V. Agarwal, Vice Chairman and Managing Director of Emami Limited, expressed optimism about the partnership, citing Sharma’s universal appeal as a stress-relief catalyst. Meanwhile, Sharma emphasized the natural synergy between Navratna’s cooling properties and his comedic approach, aiming to offer consumers a holistic relaxation experience.
Directed by renowned filmmaker Shujaat Saudagar, the campaign targets Navratna’s extensive consumer base, leveraging its dominant market share and wide retail presence. As Navratna Oil joins forces with Kapil Sharma, the stage is set for a summer of coolness and laughter, promising a refreshing twist to traditional ayurvedic relief.
