Turkish Airlines, the airline flying to more countries than any other, has launched its sustainability brand “Tomorrow On-Board” on June 5, World Environment Day, with a special event at the carrier’s hub, Istanbul Airport. In line with “Tomorrow On-Board,” the event presented a display of sustainable in-flight products and services, along with the exhibition of items made from repurposed aircraft parts.
The national flag carrier’s sustainability brand “Tomorrow On-Board” represents the scope of its future goals and aims to present this comprehensive vision to passengers and investors as part of the corporate culture. “Tomorrow On-Board” aims to improve brand image, deliver a unified message for sustainability statements, communicate sustainability activities to investors, and ensure passengers participate in sustainability initiatives.
It will guide the company’s sustainability practices and communication efforts. Commenting on the launch, Chief Invesment & Strategy Officer of Turkish Airlines, Mr. Levent Konukcu, said, “Tomorrow On-Board initiative embodies our commitment to reducing our environmental impact and enhancing sustainability practices across all our operations to leave a better world for future generations.”
