United Breweries Limited (UBL), a prominent player in the beverage industry and a subsidiary of the HEINEKEN Company, has announced its latest offering, Queenfisher Lager Beer, in the burgeoning markets of Assam and Meghalaya. Building on its successful debut in Goa earlier this year, Queenfisher aims to tap into the vibrant culture of these northeastern states, celebrating the essence of sisterhood and inclusivity.
The official launch event, held on May 18th at the prestigious Exotica Green in Guwahati, marked a significant milestone for Queenfisher’s expansion strategy. Attendees were treated to a glimpse of the brand’s unique calendar, now known as The Galendar, which showcases authentic stories of women captured by acclaimed photographer Avani Rai. Each page of The Galendar features QR codes, unlocking short films directed by Kopal Naithani, offering a deeper insight into moments of sisterhood and camaraderie.
With its eye-catching packaging featuring diverse women’s silhouettes against a vibrant purple backdrop, Queenfisher aims to create a compelling brand identity rooted in inclusivity. Vikram Bahl, Chief Marketing Officer of United Breweries Limited, expressed enthusiasm about Queenfisher’s foray into Assam and Meghalaya, emphasizing its alignment with the region’s rich cultural values.The 500 ml Queenfisher Lager Beer will be readily available at leading outlets across Assam & Meghalaya, inviting consumers to indulge in the royal experience of sisterhood and friendship.
