Veedol, one of India’s leading lubricant brands from Tide Water Oil Co. (India) Ltd., has signed up cricket legend Sourav Ganguly as its brand ambassador. This partnership signifies a pivotal move for Veedol as it seeks to enhance its brand presence and solidify its market position across India.
Veedol, a renowned brand with over 70 countries’ market presence, is regarded as the ‘Professional’s choice’ globally, gaining significant prominence within the global workshop community.Respected and trusted in the industry, Veedol provides a comprehensive range of lubricants for both the Automotive Aftermarket (Retail) and Institutional (B2B)segments.
With a pan India footprint, Veedol is one of India’s most prominent lubricant brands, with a consolidated revenue from operations of Rs 1931 crore as of 31st March 2024. Expressing enthusiasm, Mr Arijit Basu, Managing Director, Tide Water Oil Co (India) Ltd said, “We are delighted to have a cricketing great like Sourav Ganguly join us as our brand ambassador.” The brand values honesty, transparency, and enduring relationships, as reflected in its advertising tagline ‘RakheSaaf, Dil Se’. Mr Sourav Ganguly said, “Together, we will strive to inspire and connect with our audience, showcasing the best of what we both have to offer.”
