Vi has reached a significant milestone in its network expansion strategy, achieving the goal of adding 100 towers every hour. This accomplishment is central to its ongoing ‘Be Someone’s We’ campaign, aimed at enhancing connectivity across the country, especially in underserved and challenging regions. The campaign, launched during the Border-Gavaskar Trophy, underscores Vi’s commitment to improving network reliability and fostering connections across diverse environments, from urban centers to remote areas.
The campaign’s TVCs highlight scenarios where Vi’s advanced network makes a difference, such as a birthday celebration conducted over a video call in an underground metro, demonstrating how Vi’s infrastructure overcomes connectivity barriers. From an economic perspective, the expansion will have a far-reaching impact, particularly in regions like Guwahati.
As a growing commercial and educational hub in Northeast India, Guwahati is seeing increased demand for reliable telecom services, especially in sectors such as e-commerce, digital services, and education. Vi’s enhanced network will not only cater to consumers but also provide businesses in the region with the robust infrastructure needed to thrive in an increasingly digital economy.
