Vi Business, the enterprise division of Vi, has announced a strategic partnership with PayU, a prominent digital financial services provider, aimed at driving digital transformation among India’s MSMEs. This alliance seeks to equip MSMEs with tailored digital payment solutions and enhance their overall digital capabilities.
The partnership integrates Vi Business’s robust digital transformation solutions with PayU’s expertise in fintech and digital payments. Key offerings include innovative payment solutions, a customized offers engine, Buy Now Pay Later (BNPL) options, and seamless integration with WhatsApp, designed to optimize business operations for MSMEs.As part of Vi Business’s ReadyForNext initiative, MSMEs can access exclusive productivity and collaboration tools at discounted rates, such as Google Workspace, location tracking, personal cloud storage, and mobile security solutions, facilitating efficient management of digital workflows.
Arvind Nevatia, Chief Enterprise Business Officer at Vodafone Idea, emphasized, “Our collaboration with PayU underscores our commitment to digitally empower small and medium-sized enterprises across India. By combining Vi Business’s enterprise solutions with PayU’s fintech innovations, we aim to accelerate the growth journey of MSMEs.”Anirban Mukherjee, CEO of PayU India, added, “At PayU, we are dedicated to leveraging digital innovation to drive business excellence. This partnership with Vi Business will provide comprehensive financial and business solutions, empowering Indian MSMEs in their digital evolution.”This collaboration also aims to expand its influence in markets like Shillong, enhancing accessibility and adoption of digital solutions among businesses in the region.
