Vi has announced a partnership with Sun NXT, a leading OTT platform known for its extensive library of South Indian content. This collaboration allows Vi subscribers to access a diverse array of blockbuster movies, exclusive series, TV shows, and live content across seven languages: Tamil, Telugu, Malayalam, Kannada, Bengali, Marathi, and Hindi. Available at no additional cost within the Vi Movies & TV Plus and Lite packs, priced at Rs 248 and Rs 154 per month, the integration aims to streamline user experience while delivering significant value.
According to a recent FICCI-EY report, regional OTT content now comprises 52% of total viewership, reflecting a marked shift in consumer preferences. This data underscores the importance of delivering localized content to engage a broader audience effectively.
In Guwahati, where cultural diversity thrives, Vi’s partnership with Sun NXT is expected to resonate well with local consumers. The availability of popular titles like Annaatthe and Beast caters to the demand for regional narratives and entertainment. By aligning its offerings with the preferences of Guwahati’s multicultural demographic, Vi not only enhances its service but also reinforces its commitment to corporate governance through responsible and inclusive content delivery.
