Vi is offering its customers an exclusive opportunity to experience the spiritual grandeur of the MahaKumbh Mela live from the Triveni Sangam in Prayagraj, Uttar Pradesh. The event, taking place from 13th January to 26th February 2025, is expected to attract over 40 crore pilgrims. Vi has partnered with Shemaroo to provide live streaming of key events like Shahi Snans, Akhara processions, and the Ganga Aarti on the Vi Movies & TV App and Vi App.
Vi customers can enjoy real-time coverage of significant moments such as the Shahi Snans on Makar Sankranti (14th January), Mauni Amavasya (29th January), and Maha Shivratri (26th February), as well as exclusive content including folk music, devotional songs, and behind-the-scenes features. Interviews with spiritual leaders and stories of first-time visitors will also be available.
This initiative underscores Vi’s commitment to making such large-scale events accessible to all, particularly in Tier 2 and Tier 3 cities, which are seeing a 60% growth in OTT viewership. Vi’s 4G network, recently upgraded with 46,000 new sites, ensures a superior streaming experience for users across India. In Guwahati, the demand for local and spiritual content is growing rapidly, and this live streaming service is expected to cater to the city’s vibrant, tech-savvy population. With the improved 4G connectivity, users in Guwahati can now access the MahaKumbh Mela’s live coverage seamlessly, anytime and anywhere.
