Vi has significantly augmented its entertainment offerings by partnering with Zee5 and launching revamped subscription plans through its Vi Movies & TV App. This strategic move consolidates Vi’s position as a key player in the digital content aggregation space, offering access to a total of 17 premier OTT platforms under a single subscription.
Vi Movies & TV now integrates major players like Disney+ Hotstar and Sonyliv alongside Zee5, marking it as the exclusive platform to unite these top three OTT services in one comprehensive plan. Priced competitively at Rs. 248 per month, subscribers gain unlimited access to a diverse range of content including blockbuster movies, popular TV shows, live sports events such as the ICC Men’s T20 World Cup 2024, and regional favorites like “Manjummel Boys” and “Aranmanai 4.”Avneesh Khosla, Chief Marketing Officer of Vodafone Idea, highlighted the app’s value proposition, emphasizing, “Vi Movies & TV simplifies entertainment consumption with a unified subscription model, offering both cost-effectiveness and convenience.”
The introduction of two new plans, Vi Movies & TV- Plus and Vi Movies & TV- Lite, further caters to varied consumer needs, ensuring flexibility and enhanced viewing experiences across multiple devices.
