Essilor®, a global leader in eyewear, has launched an impactful new campaign featuring cricket icon Virat Kohli to spotlight its advanced lens technologies, Eyezen® and Varilux®. This campaign aims to boost brand visibility and emphasize the superior benefits of these products for consumers.
The campaign’s initial phase focuses on Eyezen®, Essilor®’s single vision lenses designed to combat digital eye strain. The film illustrates various scenarios where digital device use leads to eye discomfort, with Kohli, an Eyezen® user himself, advocating for the lens’s benefits. Eyezen® lenses reduce visual fatigue and filter blue-violet light, offering both relaxation and protection.
In the campaign’s second phase, Kohli promotes Varilux®, progressive lenses that address presbyopia. The film features a scene where Kohli recommends Varilux® to his former coach, highlighting the lens’s ability to seamlessly transition between vision ranges using advanced AI technology. Guwahati , known for its growing tech-savvy population, is expected to respond positively to this campaign. With increasing digital device usage, local consumers are likely to find Eyezen®’s relief from digital strain particularly appealing. Kohli’s endorsement is anticipated to enhance consumer trust and drive demand for Essilor®’s innovative lens solutions in the region.
