Vitero Tiles, a leading player in India’s tile industry and part of Aparna Enterprises Ltd, has named Bollywood star Janhvi Kapoor as its brand ambassador. This strategic partnership aligns with Vitero’s vision to elevate brand visibility and strengthen its market position across India.
According to Mr. Ashwin Reddy, Managing Director of Aparna Enterprises Ltd, “Janhvi Kapoor’s dynamic and stylish image resonates with Vitero’s brand ethos of style, elegance, and modernity. This collaboration marks a significant step in our journey to becoming the top tile brand in the country.”
Vitero Tiles holds a substantial market share in Southern India and has recently invested in a joint venture manufacturing unit in Morbi, aimed at expanding its presence in Northern, Western, and Eastern regions. In Guwahati, Vitero Tiles is expected to gain traction, capitalizing on Kapoor’s widespread appeal and the growing demand for innovative, high-quality tiles in the region. As the company continues to innovate and meet consumer expectations, Vitero is poised to make a strong impact in both retail and B2B segments in Guwahati, further solidifying its position in the Indian tile market.