Yamaha enthusiasts in Shillong were treated to an adrenaline-fueled extravaganza as India Yamaha Motor Pvt. Ltd. (IYM) unveiled its latest “Call of the Blue” (COTB) Weekend event at the Polo Parking Lot, Golf Link. Drawing a crowd of over 750 fervent fans, the event proved to be a pulsating showcase of Yamaha’s prowess in the two-wheeler segment.
The weekend affair served as a strategic move by Yamaha to strengthen its brand presence in the vibrant northeastern market, emphasizing its commitment to engaging with customers on a personal level. Attendees were offered firsthand experience with Yamaha’s premium models, accentuating the brand’s dedication to innovation, performance, and safety.
From the Gymkhana Ride to the Wooden Plank Challenge, participants were encouraged to push their limits and refine their skills under expert guidance, fostering a sense of camaraderie within the Yamaha community.
