India Yamaha Motor has expanded its network to 300 Blue Square showrooms across India, marking a significant milestone in its commitment to providing a superior end-to-end experience to its customers. The ‘Call of the Blue’ brand campaign, introduced in 2018, has played a pivotal role in Yamaha’s journey towards enhancing customer engagement and establishing a premium image.
In 2019, Yamaha introduced the concept of Blue Square showrooms as part of this campaign, designed to offer customers a comprehensive solution for all their biking needs. Mr. Eishin Chihana, Chairman, Yamaha Motor India Group of Companies, expressed his excitement on this momentous occasion, stating, “Setting up Blue Square showrooms nationwide is a pivotal aspect of our strategy to position Yamaha as a global brand infused with a rich racing DNA. We are confident that this achievement will fuel the continued expansion of Blue Square outlets, ensuring that every Yamaha customer in India receives the distinguished experience they rightfully deserve from a globally renowned brand like Yamaha”.
Yamaha showrooms are not just retail spaces, but also a hub for customers to engage with the Blue Streaks rider community, promoting interactions and rides. The “Blue” theme represents the brand’s racing legacy, while “Square” represents Yamaha’s sporty, stylish range of two-wheelers.
